Severtson Corporation Announces New Self-Healing, Stretchable Cinema Projection Screens

Ready to ship on April Fools’ Day, 2018 – Severtson’s new self-healing, Stretchable Screens constructed out of bubblegum-like PVC vinyl that stretches to every auditorium size imaginable – exclusive self-healing abilities give theater owners fantastic flexibility & unbelievable durability


Mesa, Ariz., April 1, 2018 – As a leader in the cinema, home theater, and Pro-AV screen industry, Severtson Corporation ( has a history of creating cutting edge, top-quality projection screens for their customers. Today, on this USA day of pranks and jokes known as “April Fools’ Day,” Severtson is once again announcing the creation of a new product line that expands projection screens to the next level: self-healing, stretchable screens. Made out of bubble gum-like PVC vinyl, Severtsons’ revolutionary stretchable screen not only can be pulled to fit any home theater or auditorium, it also comes with another Severtson innovation: Self-Healing Properties!  Regeneration abilities which enable damaged screens to self-heal back to their original state.

The idea for stretchable screens came about at Severtson’s corporate offices as Kirk Severtson, technology genius and projection screen guru, accidentally dropped his chewing gum into a batch of vinyl resin.  Kirk practically burst seeing the benefit, and began expanding on this new innovation.  He chewed on the idea for quite some time before he started to bounce ideas off the Severtson Screen employees. Everyone believed it to be a long-stretch at first, but with the right consistency of bubble-gum and PVC resin, the new screen popped into reality!

Dan Maxwell, VP of Severtson’s Cinema Screen division commented, “The immediately noticeable benefit is the very pleasant bubble gum aroma that comes from the screens.  Our production team also enjoys its gummy consistency which completely eliminates the need for seams on large projection screens!”

One employee, Brandon MacKendrick, at first thought these stretching screens were a bunch of hubba-bubba, but after seeing them remarked that they reminded him of the Stretch-Arm toys of his demented childhood. But the unexpected benefit which surprised everyone is the new material’s amazing self-healing properties similar to that also observed when kids play with and re-shape their bubblegum.

Severtson Screens has been quickly chomping away at perfecting and producing these screens before the idea pops into competitors’ minds or the projection screen economic bubble bursts! Not only are the screens incredibly stretchy, with amazing self-healing properties, but they also come with all of Severtson Screen’s standard coatings and perforation combinations. Plus, the amazing stretchiness of these screens absolutely negates the need for folding, the very innovation Severtson Screens has become known for throughout the industry. With this new screen technology, Severtson can easily send a one-size-fits-all stretchy screen in a single-stamped envelope, which will expand to fit practically any frame size of auditoriums.

Stretchy screens are the perfect solution for any size job. They fit perfectly in home theater screen frames, commercial implementations, and cinema stages. They are also highly portable, since they can be stretched to fit any space, and will return to their original size once they are allowed to relax.  “We’ve learned to not use very heavy electric screen weight bars when using the new stretchable material. The screens just keeps stretching!” said Aaron White, National Director of Severtson’s Home Theater & Commercial division.  “But they are a dream come true for our dealers and installers, who never have to worry again about screens not perfectly fitting the frame.”  

Large cinema installers have also commented about these amazing screens and how easy they are to stretch on to any cinema-sized frame.  And theater owners are just thrilled now that screen damages due to cleaning or vandalism are as easy to fix as merely stretching the material’s damaged edges and pinching them together — within moments it’s as if there was never an issue with the screen at all!

Severtson’s Stretchable and Self-Healing Series of projection screens will only be available for sale on April Fools’ Day, April 1, 2018.  Just kidding…April Fools! These screens are a complete fantasy by a long-stretch!  We hope that you have enjoyed Severtson’s latest annual April Fools’ Day prank, and that you will continue to stay tuned for the real announcements we make at trade shows and in trade publications throughout the year.


Severtson's self-healing Stretchable Screens are just an April Fools' Day prank. April Fools!

A demonstration of Severtson’s new Stretchable Screens’ unique self-healing ability.


Severtson Corporation is a member of the Giant Screen Cinema Association and has manufactured cinema screens for theaters in countries all over the world. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (

Celebrating its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters to comfortable home theaters and everything in between.

For more information, please visit, call 480-610-5155, or email

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 30th anniversary in 2016, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

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