Severtson Screens Features New Acclaimed SAT-4K Acoustically Transparent Projection Cinema Screens at 2016 ShowEast Expo 2016

Made in the USA, the SAT-4K Can Be Folded for Int’l Distribution with No Loss in Structural Integrity at Significantly Lower Shipping Rates; Provides Exceptional True Fidelity of the Original Soundtrack and Reference Quality Video Reproduction

Mesa, Ariz., Oct. 11, 2016 – Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce that it will feature its new highly acclaimed SAT-4K cinema screen line during ShowEast Expo 2016, held in Miami, Fla. from Oct. 17-20 at Fontainebleau Miami Beach, booth # 418. The SAT-4K is now shipping.

“Made in the USA, the SAT-4K is the ideal projection screen for virtually all cinema requirements,” explained Toby Severtson, president and CEO of Severtson Corp. “Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”

Severtson Corp. V.P. & Chief Operating Officer Dan Maxwell added, “Our new folded shipping method allows for no loss in the screen’s structural nor visible integrity, and now makes international distribution of the SAT-4K cinema screen line highly affordable, reducing international shipping costs by up to 70 percent.”

Currently available up to 16 ft. in height and nearly limitless in length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack. Severtson plans for expanded height availability later in 2016.

“When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens,” said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems. “The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”

LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paolo, Brazil training facility.

“The collaboration of Severtson to the Christie/Dolby booth during Expocine 2015 was key,” said Carlos Watanabe, Regional Director, Latin America at Dolby Laboratories. “They contributed to the guarantee that the public had the best image in partnership with the best cinema sound – Dolby Atmos® – which was clearly demonstrated during the event.”

Additional specifications include:

• Surface: SAT-4K acoustically woven screen material
• Gain: 1.18
• Max height: 16 ft.
• Viewing Angle: 160 degrees
• Flame and mildew resistant

Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.

Also, Severtsons’ new cinema screen price estimator is now live and available for Severtson’s dealer base via its website as well as a mobile app for Apple iOS and Android Smartphones.  Once the dealer is registered with an account and granted access at www.severtsonscreens.com/register, the tool provides product and packaging price estimates for Severtson cinema screens as soon as a dealer inputs the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, dealers will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).

Celebrating its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

Visit severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com for more information.

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which is celebrating its 30th anniversary in 2016, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

This article is featured in the following publications:

• DCinema Today
• Sound & Video Contractor
• AV Network

Tags: acoustic, cinema, SAT-4K, Severtson, ShowEast