Severtson Features Giant Electric Motorized Cinema Screens & New Screen Coating Technologies at Kino Expo 2018

September 13, 2018 • staff
Cinema
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The SēVision 3D GX Giant Electric motorized cinema projection screens are ideal for large venues where a screen needs to be raised & lowered; The SēVision 3D GX-WA coating offers increased uniformity & brightness more typically seen on 2D white screens

Mesa, Arizona, USA, Sept. 13, 2018 – Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, has announced that it will feature its new SēVision 3D GX Giant Electric Motorized Cinema Projection Screen line, as well as its recently launched enhanced SēVision 3D GX-WA projection screen coating technologies, during Kino Expo 2018, held in Saint Petersburg, Russia, from Sept. 18-21 at the Expofurum Congress Center, booth # 104.

“Our wildly popular giant SēVision 3D GX projection screens are ideal for large venues where the screen needs raised and lowered, such as in an opera or play house with a large stage environment,” explained Toby Severtson, president and CEO of Severtson Corp. “It’s also the perfect solution for multi-purpose auditoriums, such as in commercial, university/school, house of worship, museum, and pro AV situations that require large commercial or cinema-sized screens, but not in a permanent static installation.”

The giant electric motorized projection screens are available in all offered gain levels as well as in non-perf, cinema (standard) perf, and microperf so the soundstage can be placed behind the screen similar to premier movie theatres.

“The SēVision 3D GX Giant Electric Motorized projection screens were the first giant electric high quality 3D screens available on the market at these larger cinematic sizes,” Severtson continued. “Due to our folded screen technology and coating, it has enabled us to create an electric cinema screen that can be rolled up and down frequently without damaging the screen’s surface. It’s the perfect answer for what was once an impossible scenario for a large format cinematic 3D screen.”

Additional specifications of the new SēVision 3D GX Giant Electric Motorized Cinema Projection Screen line include:

coated surface that is harder to bruise and scuff
small micron flake coating produces a sharper image, eliminating graininess in bright scenes
viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested
water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface allowing the screen to remain perfect for frequent rolling up/down

Since the recently announced SēVision 3D GX-WA coating technology can be folded like other Severtson Screens coatings, it is an ideal option for the Giant Electric Motorized Screens and thus will also be featured during Kino Expo 2018.

“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” explained Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”

Specifications of the enhanced SēVision 3D GX-WA include:

Surface: smooth PVC with a high gain optical coating for perfect texture and gain uniformity
Gain: 1.4 – 3.0 on axis +/- 0.2
Signal to noise ratio: 100 – 200+:1
Available perforations: standard, micro, digital, non-perf
Materials: panel width 62-inches; thickness 12mm
Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing)
Webbing: 2.5-inch standard
Packaging: rolled (tube only, tray & tube, full crate); folded (crate)

“Like all Severtson projection materials, SēVision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive. It also makes it an ideal coating for our Giant Motorized and Giant QuickFold screens.”

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).

Having celebrated its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

Visit severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com for more information.

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 30th anniversary in 2016, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

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Tags: 2018, 3D, cinema, commercial, electric, giant electric, Kino Expo, screen, Severtson, SeVision 3D GX-WA