Severtson Provides Giant 3D Cinema Screen for Singapore Multiplex Theater

Giant 2.4 Gain SēVision 3D GX Silver Screens at Center of Upgraded Cinema Complex; Screen Delivered with Severtson’s New Folded Technology for Easier and Cheaper  Int’l Shipping, and Easier Delivery Into the Building’s 3rd Floor Auditorium Theaters

Singapore, Malaysia, April 19, 2016 – Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that Golden Village Multiplex at Great City Mall in Singapore has finished renovations, which now includes a Severtson SēVision 3D GX giant silver perforated screen measuring in at 54ft. 1in. x 68ft. 10in. (16.5m x 21m).

“Shipping costs associated with such large packages as these screens were out-of-reach for so many international customers up until recently,” explained Toby Severtson, president and CEO of Severtson Corp. “Now, our SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. The Golden Village Multiplex installation in Singapore is now one in a long line of our giant screen projects in Asia, thanks to our folded technologies.”

Severtson added that this new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex.

“Without Severton’s folded technologies, we wouldn’t have been able to install such a high quality giant screen for two reasons,” said Joshua Chow, Pro Technica managing director. “Great City Mall includes six cinema theatres, and we renovated the largest auditorium, which is on the third floor of the complex. The cost to ship this giant screen traditionally in a long tube would have been beyond our budget for this project, and we also would have had to knock walls down to get the screen into the theatre if it were rolled instead of folded. The screen itself performs incredibly, and Severtson was able to both produce and ship the screen to our requirements and on time.”

The newly upgraded theatre was also outfitted with new seating and state-of-the-art digital audio to complement the SēVision 3D GX giant silver projection screen.

Golden Village Multiplex Pte Ltd is Singapore’s leading cinema exhibitor with 11 multiplexes housing 92 screens with locations at Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Great World City, Plaza Singapura, 112 Katong, City Square and VivoCity, home to Singapore’s only megaplex. In November 2014, Golden Village opened GV Suntec City, Golden Village’s new downtown flagship with a total capacity of 1,390 seats, consisting of 8 auditoriums and 3 Gold Class cinemas. Golden Village was established to develop and operate modern, luxurious multiplex cinemas and is the first local cinema to personalize the movie-going experience through its Movie Club program. The prime mover in the introduction of the multiplex to Asia, Golden Village’s first imprint in Singapore was made on 28 May 1992 with the successful opening of the Yishun 10 cinema. Today, Golden Village has a reputation of offering the widest choice of movies, unparalleled comfort, state-of-the-art cinema design, prime locations and technological capabilities such as Quick tixTM, iGV app and the auto-gate system to enhance the movie-going experience for customers. Established in 1993, Golden Village Pictures (GVP) is Singapore’s leading independent film distributor.

Severtson’s new folded line of SēVision 3D GX and Ultra Wide cinema screens have numerous advantages, including:

• available in standard or micro perforation (white and silver)
• coated surface that is harder to bruise and scuff
• small micron flake coating produces a sharper image, eliminating graininess in bright scenes
• viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested
• water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface
• perfect for all large cinema applications, such as movie houses, museums, universities, etc.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, to comfortable home theaters, and everything in between.

Please visit severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

This article is featured in the following publications:

• AVNetwork
• Sound & Video Contractor

Tags: 2016, 3D, cinema, folded, international, multiplex, screen, Severtson, SeVision 3D GX, Singapore